Cool brand, forgettable copy. Let's fix that.
Audits that pinpoint where your brand voice breaks. Copy that sounds like you actually wrote it. Plus an AI context file that keeps it that way. Main character energy on every channel, not just the one you have time for.
hi, I'm Macy
This method comes from running brand voice at four very different scales.
Founded and scaled the commerce content org through six straight years of record revenue.
Gave the brand voice a full makeover and built its guidelines from scratch.
Wrote the editorial standards and content strategy for Yahoo's content teams.
Led copy on campaigns for an audience of millions, and shaped how AI touches creative work so it still sounds human.
Four scales, one person, no account managers in between.
Read Macy's full story →You know something's off when…
Your email team writes nothing like your social team, and everyone's quietly pretending not to notice.
Every new brief starts from a blank page, because nothing about "how we sound" is written down anywhere.
Your AI tools produce copy that's technically correct and unmistakably no one's voice at all.
Five deliverables. Nothing that sits in a folder.
Voice Diagnostic Report
Where your voice breaks today, scored across five dimensions, plus the white space your competitors haven't claimed.
Voice Pillars & Tone Spectrum
3–5 pillars, each with the line your brand won't cross. Not "friendly" and "bold."
Copy Bank
Before/after rewrites across your formats, or brand-new assets written from scratch.
Quick Reference Card
The one-page version your team will pin above their desk, because a 40-page guide nobody opens twice isn't a deliverable, it's a paperweight.
AI Voice Kit
A context file built straight from your diagnostic, ready to paste into ChatGPT, Claude, or whatever your team's already using, so the voice holds even when I'm not the one writing it.
Diagnose
Samples in, tone-mapped and scored against competitors.
Define
Pillars, tone spectrum, and lexicon drafted.
Draft
Your copy rewritten, or written from scratch.
Review call
Walkthrough together, revisions noted live.
Deliver
Final report, guide, and quick reference card, sent.
Our Instagram, website, and emails finally sound like the same brand instead of jarringly different tones.
Priced to your stage, not your size.
Founder, Scaling, Retail-Ready. Each stage carries a different risk of losing your voice, so scope (and price) grows with that, not with an arbitrary size tax.
Plus a one-day Copy Sprint from $2,000 and an AI Copy Context File at $2,800, all with full details on the services page.
Something else entirely?
Multi-brand portfolio, franchise system, ongoing retainer, or something I haven't listed? Skip the guesswork and tell me what you need.
Email me for a quoteWhat if our brand doesn't have a voice yet?
That's fine. We start at Define instead of Diagnose, and build the competitive scan from scratch rather than an existing-copy audit.
Do you actually write copy, or just tell us what's wrong?
Both. The Copy Bank is rewrites of your own copy, in your formats. You get finished copy, not a list of notes.
How fast can we start?
Founder Stage delivers one week from our kickoff call, Scaling Stage in two weeks, Retail-Ready in 4–6. I keep only a few spots open per month so those timelines hold.
Ready to sound like one brand again?
Let's talk about an audit! I'll make it quick and easy on you, pinky promise.
Book the intro call