Every word below is theirs, nothing smoothed out.
Email was her pick. Audited the welcome flow, rewrote it as four emails with three subject lines each, then built the AI context file to keep the voice consistent.
Working with Macy was such an easy, genuinely enjoyable experience. She took the time to actually understand Breezys and me as a founder before writing a single word, then developed copy for our welcome email flow that felt true and authentic to the brand. She asked all the right questions, wrote strategically based on exactly what I was looking for, and walked me through her reasoning on a detailed call explaining not just what she wrote, but why, and giving me space to request edits.
She was kind, communicative, and quick to respond every step of the way. In the age of AI-generated copy, I was of course skeptical, but it was clear Macy put real thought and strategy into every email and the order they were sent in. You can really feel the human intention behind it.
Beyond that, she brought cohesion to the brand voice that didn’t exist before, so that our Instagram, website, and emails finally sound like the same brand instead of jarringly different tones.
Brand voice audit, four voice pillars and a locked tagline, then homepage, About and product copy written to match. Plus the AI context file that keeps it there.
Macy was so easy to communicate with and really understood my goals and vision for Pinch. She brought so many thoughtful, creative ideas to the table while still making everything feel true to the brand. I’d absolutely recommend her to other founders looking for someone who can understand their vision and bring it to life.
Email audit benchmarked against five competitors, four messaging pillars, then her launch, Black Friday and post-purchase emails rewritten in her own words.
Before working with Macy, my emails felt totally disconnected from the rest of my site. There was no sign of me anywhere in the flows, just a feature list and a Shop Now button. Macy built the fix out of my own words. She pulled lines from my About page and product pages, quoted my old emails back to me to show exactly where the voice was getting lost, and even checked what competitors were saying so Cram would sound like no one else on the shelf. What impressed me most was how quickly she got it. In a short amount of time she understood my brand and exactly who I’m talking to. Now my emails sound like me, the voice is consistent everywhere, and I barely had to change a word. If your emails feel off-brand, hire Macy.
Pick a package, or book the intro call and I’ll tell you which one fits.